4.7 Article

Business strategy and sustainable development: Evidence from China

Journal

BUSINESS STRATEGY AND THE ENVIRONMENT
Volume 30, Issue 1, Pages 657-670

Publisher

WILEY
DOI: 10.1002/bse.2645

Keywords

business strategy; green innovation; sustainable development

Funding

  1. National Natural Science Foundation of China [71772178]

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This study suggests that firms following different business strategies engage in varying levels of sustainable development behaviors and green innovation. Political connections strengthen the negative relation between business strategy and green innovation, while environmental regulation weakens it. Unfortunately, the win-win situation of environment and development does not materialize.
This study examines whether and how business strategies affect firms' sustainable development from the view of green innovation. We show that firms following prospector strategy engage in less sustainable development behaviors than those following defender strategies. The negative relation between business strategy and green innovation continues to hold when addressing robustness with alternatives of business strategy and green innovation and addressing potential endogeneity with instrumental variable. We further find that political connection strengthens whereas environmental regulation weakens the negative relation between business strategy and green innovation. Finally, we explore the economic consequences of green innovation caused by strategic differences. Regrettably, the win-win situation of environment and development does not come true.

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