3.8 Article

The role of gender ideology in consumers' reception of ads featuring stay-at-home dads

Related references

Note: Only part of the references are listed.
Article Business

Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

Karen Middleton et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2020)

Article Business

How consumers' values influence responses to male and female gender role stereotyping in advertising

Sarah De Meulenaer et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2018)

Article Communication

Crowdsourcing research: Data collection with Amazon's Mechanical Turk

Kim Bartel Sheehan

COMMUNICATION MONOGRAPHS (2018)

Article Business

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Stephen A. Spiller et al.

JOURNAL OF MARKETING RESEARCH (2013)

Article Family Studies

Is mom still doing it all? Reexamining depictions of family work in popular advertising

Bryan K. Robinson et al.

JOURNAL OF FAMILY ISSUES (2008)

Article Psychology, Developmental

Eroticizing men: Cultural influences on advertising and male objectification

DA Rohlinger

SEX ROLES (2002)

Article Sociology

Influences on gender-role attitudes during the transition to adulthood

PL Fan et al.

SOCIAL SCIENCE RESEARCH (2000)

Article Family Studies

Change in gender-ideology, 1977-1996: The contributions of intracohort change and population turnover

KL Brewster et al.

JOURNAL OF MARRIAGE AND THE FAMILY (2000)