Journal
CULTURE AND ORGANIZATION
Volume 27, Issue 5, Pages 365-385Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/14759551.2020.1833207
Keywords
Viola Desmond; feminist polemics; fictocriticism; autoethnography; critical historiography; activist writing
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This paper aims to elevate the entrepreneurial accomplishments and lessons of Viola Desmond, a groundbreaking African Nova Scotian entrepreneur, and explore a unique feminist approach to reveal overlooked historical female figures marginalized by interlocking discourses.
Viola Desmond is now considered a forerunner in the civil rights movement in Canada. Lesser known is her role as a groundbreaking and successful African Nova Scotian entrepreneur. In this paper, the author pursues two objectives: (1) elevate the entrepreneurial accomplishments and lessons of Viola Desmond, and (2) explore a unique feminist approach to critical historiography, which fuses prowoman polemical writing, with fictocritical strategies and autoethnography. The research question guiding this study is: How can the application of a novel feminist approach help reveal an overlooked historical female figure who has been marginalized by a web of interlocking discourses? The paper makes three related contributions: (1) achieving recognition for Viola Desmond as an overlooked contributor to our understanding of female leadership in black entrepreneur; (2) promoting an understanding of her lost lessons and accomplishments; and (3) providing a plausible explanation for why Viola Desmond was omitted from the conceptualization of the field.
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