4.6 Article

Business environment effect on business visitor arrivals to New Zealand

Journal

CURRENT ISSUES IN TOURISM
Volume 24, Issue 17, Pages 2445-2457

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2020.1835841

Keywords

Business visitors; business infrastructure; New Zealand; trade

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The study found that internet diffusion, commercial bank presence, and shipping services have a significant impact on international business visitor arrivals in New Zealand; improving the business environment and adopting more open trade policies can attract more international business visitors, benefiting the New Zealand tourism industry.
This research investigates the impact that New Zealand's business environment has on its international business visitor arrivals. Within a gravity modelling framework, data for twenty-four main visitor origin countries are used for empirical analysis for the period 2004-2013. The core contribution of our research is that our empirical results provide strong evidence that the interaction of internet diffusion, commercial bank presence and shipping services with international trade are statistically significant variables. New Zealand's business infrastructure also correlates with foreign business visitors. We conclude that more open trade policies, combined with an improved business environment, provide the added benefits of attracting more international business visitors offering a subsequent, positive impact on the New Zealand tourism industry.

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