Journal
JOURNAL OF BUSINESS RESEARCH
Volume 122, Issue -, Pages 875-888Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2019.10.006
Keywords
Corporate digital responsibility (CDR); Digital technologies; Data; Ethics; Privacy; Organizational culture
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As digital technologies and data become more prevalent, ethical concerns arise. Corporate digital responsibility (CDR) is defined as guiding an organization's actions in the digital technology and data realm based on shared values and norms. This conceptualization opens up future research opportunities and discussions regarding CDR readiness, implementation, and success.
We propose that digital technologies and related data become increasingly prevalent and that, consequently, ethical concerns arise. Looking at four principal stakeholders, we propose corporate digital responsibility (CDR) as a novel concept. We define CDR as the set of shared values and norms guiding an organization's operations with respect to four main processes related to digital technology and data. These processes are the creation of technology and data capture, operation and decision making, inspection and impact assessment, and refinement of technology and data. We expand our discussion by highlighting how to managerially effectuate CDR com-pliant behavior based on an organizational culture perspective. Our conceptualization unlocks future research opportunities, especially regarding pertinent antecedents and consequences. Managerially, we shed first light on how an organization's shared values and norms regarding CDR can get translated into actionable guidelines for users. This provides grounds for future discussions related to CDR readiness, implementation, and success.
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