4.7 Article

Bridging innovation and commercialization to create value: An open innovation study

Journal

JOURNAL OF BUSINESS RESEARCH
Volume 123, Issue -, Pages 255-266

Publisher

ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2020.09.052

Keywords

Innovation commercialization; Organization design; Open innovation; Platform

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This paper demonstrates how ITRI designs a platform-based open innovation system to create economic and social value. The study finds that managers need to view open innovation process systemically, investment advisors are crucial for commercialization planning, and a neutral catalyst organization within ITRI is essential for maintaining a smooth flow throughout the innovation process.
The paper demonstrates how ITRI (the Industrial Technology Research Institute), an internationally prominent non-profit R&D organization, designs a platform-based open innovation system to capitalize on its efforts toward creating economic and social value. We illustrate a holistic framework spanning idea generation to commercialization, and present successful ITRI cases. Detailed actionable descriptions of activities in each innovation stage illustrate the operational implementation of the end-to-end open innovation system. We find distinctive success factors: (1) Managers examine their open innovation strategies and activities by viewing the open innovation process from a system perspective. (2) Outside and inside advisors with investment backgrounds help commercialization planning. (3) A neutral catalyst organization within ITRI is a critical player, maintaining the smooth flow of the end-to-end process. Our findings provide important implications for research and management in open innovation as well as for the systematic commercialization of innovation.

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