4.2 Article

To be or not to be: negotiating leisure constraints with technology and data analytics amid the COVID-19 pandemic

Journal

LEISURE STUDIES
Volume 40, Issue 4, Pages 561-574

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/02614367.2020.1862284

Keywords

COVID-19; big data analytics; leisure constraint negotiation; smart technology

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The COVID-19 pandemic has had a significant impact on the leisure industry, with strategies such as social distancing and stay-at-home orders restricting active leisure participation. However, innovative applications of technology and big data analytics can help individuals navigate these constraints effectively.
The COVID-19 pandemic is having an unprecedented impact on the leisure industry. Mandatory directives such as social distancing and stay-at-home/shelter-in-place orders reduce disease transmission and protect the health and well-being of the public. However, such strategies might impair active leisure participation. We identify challenges and constraints of engaging in active leisure activities during the pandemic and explore how the general public can use technology and big data analytics to negotiate constraints during this uncertain time. Creative applications of big data analytics demonstrate that negotiating active leisure constraints and battling the pandemic are not contradictory goals. We recommend society to harness the power of these data-driven tools to effectively navigate interpersonal, structural, and intrapersonal constraints to active leisure while improving the efficiency with which we combat the spread of COVID-19.

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