Journal
JOURNAL OF DEVELOPMENT EFFECTIVENESS
Volume 13, Issue 2, Pages 204-223Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/19439342.2020.1853793
Keywords
Agricultural extension; ICT; radio; technology adoption; crop diversification
Categories
Funding
- Government of Flanders [602134.002.001]
- CGIAR Research Program on Policies, Institutions, and Markets [203002.002.221]
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The study shows that interactive radio programming is widely accepted in rural areas as a source of agricultural and nutrition advice. However, while the programming has a positive impact on technology awareness, its influence on the actual adoption of agricultural practices is limited.
This article contributes new empirical evidence on the impact of interactive radio programming on agricultural technology adoption and crop diversification in Malawi. It uses a nationally representative household panel data, complemented by 52 focus group discussions. Radio programming is the preferred source of agricultural and nutrition advice among the rural population. Radio programming has strong positive impact on technology awareness, but a limited impact on actual adoption of most agricultural practices being promoted. Other components of the interactive programming - listening clubs and call-in services - have limited coverage and effectiveness to date.
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