Journal
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
Volume 28, Issue 3, Pages 1104-1116Publisher
WILEY
DOI: 10.1002/csr.2109
Keywords
employee engagement; organizational pride; perception of corporate social responsibility; voluntary pro-environmental behavior
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Funding
- ILMA University, under the ILMA research grant program
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Despite the growing significance of pro-environmental behavior in the hospitality industry, this study investigates the impact of hotels' employees' perception of corporate social responsibility (CSR) activities on employees' voluntary pro-environmental behavior (VPEB). The study found that CSR directly affects VPEB, with organizational pride and employee engagement mediating the relationship. The moderating role of empathy in the relationship between CSR and VPEB was also confirmed.
Despite the growing significance of pro-environmental behavior in the hospitality industry, empirically derived insights into its predictors and outcomes remain unexplored. Drawing upon the theory of social exchange and social identity theory, this study investigates the impact of hotels' employees' perception of corporate social responsibility (CSR) activities on employees' voluntary pro-environmental behavior (VPEB). The authors also examine the mediating roles of organizational pride and employee engagement (EE). Moreover, the moderating role of empathy is also investigated in the relationship between CSR and VPEB. We investigated our theoretical framework through a survey of 336 employees of selected luxury hotels in Pakistan. Findings reveal that CSR directly affects VPEB. Further, the parallel and sequential mediation of EE and organizational pride is also confirmed between CSR and VPEB. Moreover, empathy moderates the relationship between CSR and VPEB. Theoretical and managerial implications are discussed at the end.
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