Related references
Note: Only part of the references are listed.How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Yeyi Liu et al.
ANNALS OF TOURISM RESEARCH (2020)
Why are hotel room prices different? Exploring spatially varying relationships between room price and hotel attributes
Jinwon Kim et al.
JOURNAL OF BUSINESS RESEARCH (2020)
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Yao-Chin Wang et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2019)
The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study
Jean Boisvert et al.
INTERNATIONAL MARKETING REVIEW (2018)
Vertical versus horizontal line extensions: a comparison of dilution effects
Michelle Childs et al.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2018)
A Study of Experiential Quality, Experiential Value, Experiential Satisfaction, Theme Park Image, and Revisit Intention
Hung-Che Wu et al.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2018)
Understanding cross-product purchase intention in an IT brand extension context
Yue Guo et al.
PSYCHOLOGY & MARKETING (2018)
What brand extensions need to fully benefit from their parental heritage
Paul W. Miniard et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2018)
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Pantea Foroudi et al.
JOURNAL OF BUSINESS RESEARCH (2018)
Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry
Huimin Tan et al.
JOURNAL OF TEACHING IN INTERNATIONAL BUSINESS (2017)
The role of destination personality fit in destination branding: Antecedents and outcomes
Magnus Hultman et al.
PSYCHOLOGY & MARKETING (2017)
Applying consumer-based consumer-based brand equity in luxury hotel branding
Matthew Tingchi Liu et al.
JOURNAL OF BUSINESS RESEARCH (2017)
Do loyal customers really pay more for services?
Nita Umashankar et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2017)
Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction
Nicolas Pontes et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2017)
How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Mirja Bues et al.
PSYCHOLOGY & MARKETING (2017)
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Ruizhi Yuan et al.
JOURNAL OF BUSINESS RESEARCH (2016)
The effect of multiple hotel brand extensions
Patcharaporn Mahasuweerachai et al.
TOURISM AND HOSPITALITY RESEARCH (2015)
Constructing Customer-based Museums Brand Equity Model: The Mediating Role of Brand Value
Chyong-Ru Liu et al.
INTERNATIONAL JOURNAL OF TOURISM RESEARCH (2015)
Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
Frank Goedertier et al.
JOURNAL OF BUSINESS RESEARCH (2015)
Category characteristics' effects on brand extension attitudes: A research note
Leif Egil Hem et al.
JOURNAL OF BUSINESS RESEARCH (2014)
Downscale extensions: Consumer evaluation and feedback effects
Francesca Dall'Olmo Riley et al.
JOURNAL OF BUSINESS RESEARCH (2013)
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit
Yuping Liu-Thompkins et al.
JOURNAL OF MARKETING (2013)
Drivers of Brand Extension Success: What Really Matters for Luxury Brands
Carmen-Maria Albrecht et al.
PSYCHOLOGY & MARKETING (2013)
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
Jose M. Pina et al.
JOURNAL OF BUSINESS RESEARCH (2013)
The reciprocal impact of vertical service line extensions on parent brands The roles of innovativeness, quality, and involvement
Jean Boisvert
MANAGING SERVICE QUALITY (2012)
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
Hongwei He et al.
JOURNAL OF BUSINESS ETHICS (2011)
Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit?
Silke Bambauer-Sachse et al.
PSYCHOLOGY & MARKETING (2011)
Consumer Evaluations of Brand Extension: The Roles of Case-Based Reminding on Brand-to-Brand Similarity
Yung-Cheng Shen et al.
PSYCHOLOGY & MARKETING (2011)
The Role of Parent Brand Quality for Service Brand Extension Success
Franziska Voelckner et al.
JOURNAL OF SERVICE RESEARCH (2010)
Do reward programs truly build loyalty for lodging industry?
Hsin-Hui 'Sunny' Hu et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2010)
Hotel Brand Strategy
John W. O'Neill et al.
CORNELL HOSPITALITY QUARTERLY (2010)
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility
Franz-Rudolf Esch et al.
PSYCHOLOGY & MARKETING (2009)
Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study
Hsin-Hui (Sunny) Hu et al.
SERVICE INDUSTRIES JOURNAL (2009)
Modeling the brand extensions' influence on brand image
Eva Martinez Salinas et al.
JOURNAL OF BUSINESS RESEARCH (2009)
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects
Jing Lei et al.
JOURNAL OF MARKETING (2008)
MULTIDIMENSIONAL CUSTOMER-BASED BRAND EQUITY AND ITS CONSEQUENCES IN MIDPRICED HOTELS
Woo Gon Kim et al.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2008)
The Micro-Category account of analogy
Adam E. Green et al.
COGNITION (2008)
Consumer Responses to Vertical Service Line Extensions
Jing Lei et al.
JOURNAL OF RETAILING (2008)
Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
XL Nan
PSYCHOLOGY & MARKETING (2006)
The relationship between brand equity and firms' performance in luxury hotels and chain restaurants
HB Kim et al.
TOURISM MANAGEMENT (2005)
Brand credibility, brand consideration, and choice
T Erdem et al.
JOURNAL OF CONSUMER RESEARCH (2004)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
YJ Yi et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2003)
Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies
PA Bottomley et al.
JOURNAL OF MARKETING RESEARCH (2001)
The impact of brand extension introduction on choice
V Swaminathan et al.
JOURNAL OF MARKETING (2001)
The impact of technology on the quality-value-loyalty chain: A research agenda
A Parasuraman et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2000)
Share Paper
