4.7 Article

Characterizing the mission statements of benefit corporations: Empirical evidence from Italy

Journal

BUSINESS STRATEGY AND THE ENVIRONMENT
Volume 30, Issue 4, Pages 2160-2172

Publisher

WILEY
DOI: 10.1002/bse.2738

Keywords

benefit corporation; content text analysis; corporate identity; mission statements; societa benefit

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This study examines the Italian case of benefit corporations by analyzing their public mission statements, identifying key benefit concepts, and contributing empirical evidence to the debate on mission statement content. It offers practical implications for managers, entrepreneurs, and policymakers.
In 2015, Italy introduced a new legal form-benefit corporation (societa benefit)-that provides legal status to companies that have one or more common benefit objectives in addition to the profit-seeking goal. Italian benefit corporations are obligated by law to operate in a responsible, sustainable, and transparent way and to include the interests of different stakeholders in their corporate strategy. This study examines the Italian case by applying textual statistical analysis on benefit corporations' public mission statements using the IRaMuTeQ software. Performing hierarchical cluster analysis and correspondence factor analysis identifies the benefit concept emerging from the mission statements in terms of promotion of individual skills, development of a new business model, and service to society. This study contributes to the debate on the content of mission statements by giving empirical evidence about this new form of business, and it provides some practical implications for managers, entrepreneurs, and policymakers.

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