Journal
TOURISM REVIEW
Volume 76, Issue 4, Pages 749-763Publisher
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/TR-06-2020-0269
Keywords
Animosity; Ethnocentrism; DOI; DVI; Novel coronavirus (COVID-19) pandemic
Categories
Ask authors/readers for more resources
The study found that animosity and ethnocentrism negatively influenced travel destination decisions, while attitude, subjective norm, and perceived behavioral control had a positive impact on visit intention. Significant differences were identified in these variables among different genders and student groups.
Purpose - Prior tourism literature neglected the negative motivational or attitudinal elements influencing individuals' travel destination decisions. This study aims to examine the relationships between animosity, ethnocentrism, attitude, subjective norm (SN), perceived behavioural control (PBC), destination overall image (DO!) and destination visit intention (DVI). Design/methodology/approach - A quantitative approach was used using a survey methodology involving 402 student responses. The proposed hypotheses were empirically tested with SPSS and AMOS. Findings - The results demonstrated that animosity and ethnocentrism negatively influenced DOI and DVI. A positive relationship was reported between attitude, DOI and DVI. Additionally, SN and PBC positively influenced DV1. Ethnocentrism, PBC and DOI were also identified with statistically significant differences through gender. Meanwhile, statistically significant differences in attitude, PBC, DOI and DVI were evident between postgraduate students and the counterparts. Originality/value - This study extends the existing knowledge on how animosity and ethnocentrism influenced DOI and DVI in tourism literature and benefitted Western tourism and key stakeholders in tourism.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available