Related references
Note: Only part of the references are listed.Consumer-Brand Engagement With E-Commerce Market Place Brands
Pankaj Kumar Mohanty et al.
JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS (2020)
Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
Fazlul K. Rabbanee et al.
EUROPEAN JOURNAL OF MARKETING (2020)
Customer Participation in Virtual Communities for Local High Streets
Jan H. Betzing et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2020)
Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention
Amal Dabbous et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2020)
Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data
Ashish Kumar et al.
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (2019)
Why do people use food delivery apps (FDA)? A uses and gratification theory perspective
Arghya Ray et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)
Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality
Tyler Shanahan et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)
Social media engagement behavior A framework for engaging customers through social media content
Rebecca Dolan et al.
EUROPEAN JOURNAL OF MARKETING (2019)
Seniors' usage of mobile social network sites: Applying theories of innovation diffusion and uses and gratifications
Myung Ja Kim et al.
COMPUTERS IN HUMAN BEHAVIOR (2019)
Consumer engagement in online brand communities: the moderating role of personal values
Julia Marbach et al.
EUROPEAN JOURNAL OF MARKETING (2019)
Understanding consumer motivations in online social brand engagement participation Implications for retailers
Kofi Osei-Frimpong
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2019)
Consumer engagement: the role of social currency in online reviews
Muhammet Kesgin et al.
SERVICE INDUSTRIES JOURNAL (2019)
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Sara Hanson et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2019)
Social media marketing: Comparative effect of advertisement sources
Mahmud Akhter Shareef et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)
You talking to me?' The influence of peer communication on adolescents' persuasion knowledge and attitude towards social advertisements
Brahim Zarouali et al.
BEHAVIOUR & INFORMATION TECHNOLOGY (2018)
On the relationship between consumer-brand identification, brand community, and brand loyalty
Pedro Simoes Coelho et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES (2018)
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Paul Harrigan et al.
JOURNAL OF BUSINESS RESEARCH (2018)
Conspicuous political brand interactions on social network sites
Ben Marder et al.
EUROPEAN JOURNAL OF MARKETING (2018)
WHY INSTAGRAM? INTENTION TO CONTINUE USING INSTAGRAM AMONG KOREAN COLLEGE STUDENTS
Ha Sung Hwang et al.
SOCIAL BEHAVIOR AND PERSONALITY (2018)
SOCIAL MEDIA BRAND COMMUNITY ENJOYMENT (SMBCE): SCALE CONSTRUCTION AND VALIDATION FROM AN ETIC PERSPECTIVE
Subhadip Roy et al.
JOURNAL OF MARKETING THEORY AND PRACTICE (2018)
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde A. M. Voorveld et al.
JOURNAL OF ADVERTISING (2018)
Social media and sports: driving fan engagement with football clubs on Facebook
Leonor Vale et al.
JOURNAL OF STRATEGIC MARKETING (2018)
Carrying Forward the Uses and Grats 2.0 Agenda: An Affordance-Driven Measure of Social Media Uses and Gratifications
Chamil Rathnayake et al.
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA (2018)
Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
Anatoli Colicev et al.
JOURNAL OF MARKETING (2018)
Consumer engagement with retail firms through social media: an empirical study in Chile
Constanza Bianchi et al.
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2018)
Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
Francoise Simon et al.
JOURNAL OF BUSINESS RESEARCH (2018)
Generation Y's positive and negative eWOM: use of social media and mobile technology
Tingting (Christina) Zhang et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2017)
Personalized ads on Facebook: An effective marketing tool for online marketers
Trang P. Tran
JOURNAL OF RETAILING AND CONSUMER SERVICES (2017)
Increasing individuals' involvement and WOM intention on Social Networking Sites: Content matters!
Jung Won Chun et al.
COMPUTERS IN HUMAN BEHAVIOR (2016)
The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites
Paul E. Ketelaar et al.
JOURNAL OF BUSINESS RESEARCH (2016)
Social media engagement behaviour: a uses and gratifications perspective
Rebecca Dolan et al.
JOURNAL OF STRATEGIC MARKETING (2016)
An experiential model of consumer engagement in social media
Wondwesen Tafesse
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2016)
Engaging customers during a website visit: a model of website customer engagement
Catherine Demangeot et al.
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2016)
Capturing consumer engagement: duality, dimensionality and measurement
Laurence Dessart et al.
JOURNAL OF MARKETING MANAGEMENT (2016)
A Double-Edged Sword? Predicting Consumers' Attitudes Toward and Sharing Intention of Native Advertising on Social Media
Joonghwa Lee et al.
AMERICAN BEHAVIORAL SCIENTIST (2016)
Young consumers' brand communications literacy in a social networking site context
Margaret-Anne Lawlor et al.
EUROPEAN JOURNAL OF MARKETING (2016)
Parasocial relationship effects on customer equity in the social media context
Chun Lin Yuan et al.
JOURNAL OF BUSINESS RESEARCH (2016)
Understanding the intentions of users to 'stick' to social networking sites: a case study in Taiwan
Hsiao-Lan Wei et al.
BEHAVIOUR & INFORMATION TECHNOLOGY (2015)
Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions
Maria Petrescu et al.
JOURNAL OF INTERNET COMMERCE (2015)
Of Likes and Pins: The Effects of Consumers' Attachment to Social Media
Rebecca A. VanMeter et al.
JOURNAL OF INTERACTIVE MARKETING (2015)
Examining the relationship between social media characteristics and psychological dispositions
Debra Grace et al.
EUROPEAN JOURNAL OF MARKETING (2015)
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Abhishek Dwivedi
JOURNAL OF RETAILING AND CONSUMER SERVICES (2015)
Consumer engagement in online brand communities: a social media perspective
Laurence Dessart et al.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2015)
Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Ibrahim M. Al-Jabri et al.
JOURNAL OF SERVICE MANAGEMENT (2015)
A Comparison of Diagonal Weighted Least Squares Robust Estimation Techniques for Ordinal Data
Christine DiStefano et al.
STRUCTURAL EQUATION MODELING-A MULTIDISCIPLINARY JOURNAL (2014)
Generation Y's dining information seeking and sharing behavior on social networking sites An exploratory study
Anil Bilgihan et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2014)
Segmenting consumer reactions to social network marketing
Colin Campbell et al.
EUROPEAN JOURNAL OF MARKETING (2014)
GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
Vera Blazevic et al.
JOURNAL OF INTERACTIVE MARKETING (2014)
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Linda D. Hollebeek et al.
JOURNAL OF INTERACTIVE MARKETING (2014)
CRM to social CRM: the integration of new technologies into customer relationship management
Musfiq Choudhury et al.
JOURNAL OF STRATEGIC MARKETING (2014)
Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving
Aihwa Chang et al.
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (2013)
Applying the Technology Acceptance Model to Social Networking Sites (SNS): Impact of Subjective Norm and Social Capital on the Acceptance of SNS
Gilok Choi et al.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION (2013)
Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research
Christina Saenger et al.
PSYCHOLOGY & MARKETING (2013)
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House
Edward C. Malthouse et al.
JOURNAL OF INTERACTIVE MARKETING (2013)
International students' everyday life information seeking: The informational value of social networking sites
Sei-Ching Joanna Sin et al.
LIBRARY & INFORMATION SCIENCE RESEARCH (2013)
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing
Lisette de Vries et al.
JOURNAL OF INTERACTIVE MARKETING (2012)
News sharing in social media: The effect of gratifications and prior experience
Chei Sian Lee et al.
COMPUTERS IN HUMAN BEHAVIOR (2012)
The Influence of Personality on Active and Passive Use of Social Networking Sites
Margherita Pagani et al.
PSYCHOLOGY & MARKETING (2011)
An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
Erkan Akar et al.
JOURNAL OF INTERNET COMMERCE (2011)
Introducing COBRAs Exploring motivations for brand-related social media use
Daniel G. Muntinga et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2011)
Why customers won't relate: Obstacles to relationship marketing engagement
Christy Ashley et al.
JOURNAL OF BUSINESS RESEARCH (2011)
Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
Xinshu Zhao et al.
JOURNAL OF CONSUMER RESEARCH (2010)
ENGAGEMENT WITH ONLINE MEDIA
Rachel Davis Mersey et al.
JOURNAL OF MEDIA BUSINESS STUDIES (2010)
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Bobby J. Calder et al.
JOURNAL OF INTERACTIVE MARKETING (2009)
Internet uses and gratifications - A structural equation model of interactive advertising
HJ Ko et al.
JOURNAL OF ADVERTISING (2005)
Common method biases in behavioral research: A critical review of the literature and recommended remedies
PM Podsakoff et al.
JOURNAL OF APPLIED PSYCHOLOGY (2003)
Some antecedents and effects of trust in virtual communities
CM Ridings et al.
JOURNAL OF STRATEGIC INFORMATION SYSTEMS (2002)
Share Paper
