4.7 Article

Blockchain as an external enabler of new venture ideas: Digital entrepreneurs and the disintermediation of the global music industry

Journal

JOURNAL OF BUSINESS RESEARCH
Volume 125, Issue -, Pages 577-591

Publisher

ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2019.09.002

Keywords

Digital entrepreneurship; Blockchain; Digital platforms; External enabler; Ideology; Music industry

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The study identifies three interlinked enablers of new venture ideas in the blockchain technology field: blockchain, ideology, and market volatility. It also proposes a novel category of actor-dependent enabler to capture interaction with the unique properties of digital technologies. Entrepreneurs shape practices and engage in field work to unlock the potential of external enablers.
Our study explores the work undertaken by entrepreneurial ventures when engaging with external enabling technologies. Specifically, we examine a unique sample of early-stage ventures who are using blockchain technologies in an attempt to disintermediate the music recording industry. We carry out a preliminary analysis of 36 venture 'white papers', before constructing and inductively analyzing 11 new venture case studies. In doing so, we identify three interlinked enablers of new venture ideas in this context: blockchain, ideology, and market volatility. Furthermore, we identify a range of venture-level shaping practices and field-level work that describes the framing and legitimizing activities undertaken by entrepreneurs to unlock the potential of external enablers. This extends recent conceptual work on external enablers of entrepreneurship. In particular, we propose a novel category of actor-dependent enabler should be advanced to capture engagement with the uniquely editable, interactive, distributed properties of digital technologies.

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