Related references
Note: Only part of the references are listed.Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements
Beth L. Fossen et al.
MARKETING SCIENCE (2021)
Can negative buzz increase awareness and purchase intent?
Jung Ah Han et al.
MARKETING LETTERS (2020)
Successive product generations: financial implications of industry release rhythm alignment
Torsten Bornemann et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
Beth L. Fossen et al.
MARKETING SCIENCE (2019)
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
Ivan A. Guitart et al.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2018)
Building and leveraging sports brands: evidence from 50 years of German professional soccer
Hauke A. Wetzel et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2018)
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Anna E. Tuchman et al.
QME-QUANTITATIVE MARKETING AND ECONOMICS (2018)
TV Viewing and Advertising Targeting
Yiting Deng et al.
JOURNAL OF MARKETING RESEARCH (2018)
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
Shiyang Gong et al.
JOURNAL OF MARKETING RESEARCH (2017)
Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment
Stephan Seiler et al.
MARKETING SCIENCE (2017)
The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective
Minxue Huang et al.
COMPUTERS IN HUMAN BEHAVIOR (2017)
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
Beth L. Fossen et al.
MARKETING SCIENCE (2017)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
Ana Babic Rosario et al.
JOURNAL OF MARKETING RESEARCH (2016)
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
Xiao Liu et al.
MARKETING SCIENCE (2016)
Advertising Content and Television Advertising Avoidance
Kenneth C. Wilbur
JOURNAL OF MEDIA ECONOMICS (2016)
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Mitchell J. Lovett et al.
MARKETING SCIENCE (2016)
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton et al.
JOURNAL OF MARKETING (2016)
What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars
Juliane Mathys et al.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2016)
The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
Romain Cadario
MARKETING LETTERS (2015)
Television Advertising and Online Shopping
Jura Liaukonyte et al.
MARKETING SCIENCE (2015)
Word of mouth and interpersonal communication: A review and directions for future research
Jonah Berger
JOURNAL OF CONSUMER PSYCHOLOGY (2014)
Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice
David A. Schweidel et al.
JOURNAL OF MARKETING RESEARCH (2014)
Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study
Thales Teixeira et al.
MARKETING SCIENCE (2014)
Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline
David A. Schweidel et al.
MARKETING SCIENCE (2014)
Correcting Audience Externalities in Television Advertising
Kenneth C. Wilbur et al.
MARKETING SCIENCE (2013)
Communication Channels and Word of Mouth: How the Medium Shapes the Message
Jonah Berger et al.
JOURNAL OF CONSUMER RESEARCH (2013)
Energized by Television: Familiar Fictional Worlds Restore Self-Control
Jaye L. Derrick
SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE (2013)
Handling Endogenous Regressors by Joint Estimation Using Copulas
Sungho Park et al.
MARKETING SCIENCE (2012)
The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences
Cristel Antonia Russell et al.
JOURNAL OF CONSUMER RESEARCH (2012)
Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects
Zheng Wang et al.
MEDIA PSYCHOLOGY (2012)
What Makes Online Content Viral?
Jonah Berger et al.
JOURNAL OF MARKETING RESEARCH (2012)
Introducing the Ad ECG How the Set-Top Box Tracks the Lifeline of Television
Robert J. Kent et al.
JOURNAL OF ADVERTISING RESEARCH (2011)
What Drives Immediate and Ongoing Word of Mouth?
Jonah Berger et al.
JOURNAL OF MARKETING RESEARCH (2011)
Arousal Increases Social Transmission of Information
Jonah Berger
PSYCHOLOGICAL SCIENCE (2011)
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Thales S. Teixeira et al.
MARKETING SCIENCE (2010)
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Jonah Berger et al.
MARKETING SCIENCE (2010)
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Pradeep K. Chintagunta et al.
MARKETING SCIENCE (2010)
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
Bobby J. Calder et al.
JOURNAL OF INTERACTIVE MARKETING (2009)
The effect of consumption emotions on satisfaction and word-of-mouth communications
Riadh Ladhari
PSYCHOLOGY & MARKETING (2007)
Do measures of media engagement correlate with product purchase likelihood?
Max Kilger et al.
JOURNAL OF ADVERTISING RESEARCH (2007)
The effects of program involvement on commercial exposure and recall in a naturalistic setting
Marjolein Moorman et al.
JOURNAL OF ADVERTISING (2007)
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Florian von Wangenheim et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2007)
Describing the dynamics of attention to TV commercials: A hierarchical Bayes analysis of the time to zap an ad
Paul Gustafson et al.
JOURNAL OF APPLIED STATISTICS (2007)
Using online conversations to study word-of-mouth communication
D Godes et al.
MARKETING SCIENCE (2004)
Social sharing of emotion following exposure to a negatively valenced situation
O Luminet et al.
COGNITION & EMOTION (2000)
Share Paper
