Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 60, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2021.102443
Keywords
Sustainable consumption; Sustainability; COVID-19; Coronavirus; Pandemic; Age
Categories
Ask authors/readers for more resources
Consumers' reactions to the COVID-19 pandemic are influenced by their age, with older consumers showing a greater propensity to purchase sustainable products due to their more optimistic outlook and stronger pro-environmental attitudes.
The present research investigates whether the novel coronavirus disease (COVID-19) pandemic has modified consumers? spending on environmentally sustainable products by focusing on the role of age. An empirical study conducted in Italy during the first wave of the pandemic finds that consumers? age affected their reaction to the COVID-19 outbreak, and such age-related effects may have led to an increased propensity to spend on sustainable products. Indeed, the results show that consumers? age is inversely related to their negative affective reaction to the rise of contagion, which, in turn, is inversely related to their level of optimism experienced when the contagion slowed down due to public health interventions. Furthermore, this level of optimism is positively related to consumers? pro-environmental attitude and, thus, to their tendency to increase sustainable purchases.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available