Journal
JOURNAL OF WORLD BUSINESS
Volume 56, Issue 3, Pages -Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jwb.2020.101165
Keywords
International entrepreneurship; Effectuation; E-commerce; SMEs; Retail companies
Categories
Funding
- Torsten Soderberg Foundation [E19/16, ET2/18]
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This study examines the processes by which retail SMEs develop international e-commerce in foreign markets using effectuation theory, providing insights into the actual drivers of e-commerce internationalization and illustrating how capabilities underlie the development processes.
There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.
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