Journal
JOURNAL OF INTERNATIONAL MARKETING
Volume 29, Issue 2, Pages 1-21Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1069031X211004234
Keywords
bibliometrics; citations; Journal of International Marketing; negative binomial regression
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This study retrospectively examines the Journal of International Marketing using bibliometrics, finding continuous growth in publications and citations with a majority of authors from the United States. Major themes in the journal include global branding and international relationship marketing, while factors such as concept method and article length significantly impact citation numbers.
This study presents a retrospective on Journal of International Marketing using bibliometrics. The study finds that the journal's run has been characterized by continuous growth in publications and citations, with a dominant contribution base of authors from the United States. Authors have consistently shown a strong preference for quantitative research, with a decline in preference for qualitative research and a negligible increase in preference for mixed-methods research in recent years. The major themes in the journal include global branding, internationalization, cross-cultural marketing, and international relationship marketing. An exploration of the factors affecting article citations reveals that article attributes such as the conceptual method, empirical method, article length, title length, article age, and number of keywords play significant roles in increasing the number of citations. Authors affiliated with nonacademic institutions also have a significant and positive influence on total citations. The article concludes with directions for further research.
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