4.5 Article

The Global Trust Deficit Disorder: A Communications Perspective on Trust in the Time of Global Pandemics

Journal

JOURNAL OF COMMUNICATION
Volume 71, Issue 2, Pages 163-186

Publisher

OXFORD UNIV PRESS INC
DOI: 10.1093/joc/jqab006

Keywords

Trust; populism; mistrust; digital platforms; COVID-19; truth; news; communications; conspiracy theories

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The article discusses the global crisis of trust and its impact on various aspects of society. The author presents three propositions, highlighting trust studies as an interdisciplinary field and emphasizing the need to integrate different levels of understanding trust in communication. The focus on trust is suggested to provide new perspectives on the future of news media and journalism, as well as the global rise of populism.
There has been much discussion worldwide about the crisis of trust, with evidence of declining trust in social, economic, political and media institutions. The rise of populism, and the differing impacts of the COVID-19 pandemic between nations, has been drawing attention to wider implications of pervasive distrust, including distrust of the media. In this article, I develop three propositions. First, I identify trust studies as a rich interdisciplinary field, linking communication to other branches of the social sciences and humanities. Second, I argue that we lack a comprehensive account of how trust has been understood in communication, and that doing so requires integrating macro-societal approaches with the meso level of institutions, and the micro level of interpersonal communication. Third, I propose that a focus upon trust would open up new perspectives on two important topics-the future of news media and journalism, and the global rise of populism.

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