4.7 Article

Fostering Cultures of Sustainability in a Multi-Unit Office Building: A Theory of Change

Journal

FRONTIERS IN PSYCHOLOGY
Volume 12, Issue -, Pages -

Publisher

FRONTIERS MEDIA SA
DOI: 10.3389/fpsyg.2021.624311

Keywords

culture of sustainability; theory of change; behavior change; sustainability; systems thinking; culture; engagement; participation

Funding

  1. Vanier Canada Graduate Scholarship
  2. Ontario Research Fund -Research Excellence [RE-09-117, LOF-1 38189]
  3. Canadian Foundation of Innovation [38489]
  4. Social Science and Humanities Council of Canada [890-2017-0127]

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The paper suggests that psychological approaches should focus more on culture rather than individual behaviors in fostering sustainability, especially in work environments. It proposes a theory that takes a system perspective to promote strong organizational cultures of sustainability, emphasizing the need for multi-stakeholder engagement in co-creating cultural change.
Psychological approaches to fostering sustainability are heavily focused on individual behaviors and often insufficiently address the physical and social contexts individuals are embedded in. This limits the ability to create meaningful, long-lasting change, as many of day-to-day behaviors are social practices embedded in broader cultural norms and systems. This is particularly true in the work context, where organizational cultures heavily condition both the actions of individual employees and the collective actions of organizations. Thus, we argue cultures, not behaviors, must become the focus of sustainability change efforts. In this paper, we present a theory of change aimed at fostering strong organizational cultures of sustainability (COS) within a high-performance multi-tenant office building. Our theory takes a systems perspective that incorporates the social and physical aspects of the work environment, and views culture change as a co-creative exercise involving engagement of multiple stakeholders. The paper concludes with implications for practice and research.

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