3.8 Article

COVID-19 vaccine online misinformation in Fiji Preliminary findings

Journal

PACIFIC JOURNALISM REVIEW
Volume 27, Issue 1-2, Pages 47-62

Publisher

AUCKLAND UNIV TECHNOLOGY, CREATIVE INDUSTRIES RESEARCH INST

Keywords

COVID-19; disinformation; Facebook; Fiji; misinformation; social media; vaccine; vaccine hesitancy; vaccination

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Digital media offers opportunities for public engagement with health issues but also facilitates the spread of misinformation and conspiracy theories. During the COVID-19 pandemic, anti-vaccine accounts online have contributed to vaccine hesitancy. The pandemic has shown to be not just a global health crisis, but also an infodemic filled with conspiracy theories.
Digital media opens a vast array of avenues for lay people to effectively engage with news, information and debates about important science and health issues. However, they have also become a fertile ground for various stakeholders to spread misinformation and disinformation, stimulate uncivil discussions and engender ill-informed, dangerous public decisions. During the COVID-19 pandemic, antivaccination social media accounts were proliferating online, threatening to further escalate vaccine hesitancy. The pandemic signifies not only a global health crisis, it has also proven to be an infodemic, characterised by many conspiracy theories. Prior research indicates that belief in health-related conspiracies can harm efforts to curtail the spread of a virus. This article presents and examines preliminary research findings on COVID-19 vaccine related misinformation being circulated on Fijian Facebook Forums.

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