Understanding the effect of e-learning on individual performance: The role of digital literacy

With the diffusion of easy-to-use Web 2.0 tools, such as podcasts, blogs and wilds, e-learning has become a popular mechanism for individual training. While individuals use these tools in the hope that their training will improve their performance, this relationship is not a given. This paper proposes that an individual's level of digital literacy affects her performance through its impact on her performance and effort expectations. To explain the influence of digital literacy on the intention of individuals to continue using e-learning and their performance, we integrate the concept of digital literacy with the Unified Theory of Acceptance and Use of Technology (UTAUT) and test our model using survey data from New Zealand accountants working in small and medium-sized enterprises (SMEs). The results indicate that these relationships were significant: digital literacy on users' performance and effort expectations, performance expectations on users' intentions to continue using Web 2.0 tools, and continuance intention on performance. These findings suggest that individual digital literacy facilitates the use of e-learning, and should be considered when examining the impact of the latter on performance. (C) 2014 Elsevier Ltd. All rights reserved.