An empirical investigation of critical success factors and performance measures for green manufacturing in cement industry

Purpose - The purpose of this paper is to aim for the development and analysis of green manufacturing (GM)-based framework on the identified critical success factors (CSFs) and performance measures (PMs) in the context of the Indian cement industry. Design/methodology/approach - The research follows survey method for data collection. For framework development, it uses factor analysis on the identified CSFs and regression along with the appropriate measures for checking statistical consistency and validity. Findings - This is the first research towards GM framework for the Indian cement industry. Till date, no framework is available which could guide researchers and practitioners of this environment unfriendly industry. Study exposes lack of connectivity between CSFs and PMs for a GM framework and highlights weaknesses of cement industry in this regard. It offers a generalised GM framework linking PMs with top management, human resource management, organisational culture, green practices, process management and supply chain management. Practical implications - The framework is expected to help both researchers and practitioners from cement, construction and other industries who are serious towards GM implementation and are looking for appropriate mechanism. This framework if implemented properly will result in enhanced productivity. Originality/value - This work is one of the few and pioneering efforts to investigate GM linking CSFs and PMs in Indian manufacturing sectors and the first in cement industry. Not many studies are available in the context of cement industry, which is the lifeblood of infrastructure and construction sectors. The importance of the work increases as it is conducted in the Indian context, which is undeniably an important economy of the world.