4.1 Article

Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy

Related references

Note: Only part of the references are listed.
Article Hospitality, Leisure, Sport & Tourism

The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes

Thilo Kunkel et al.

JOURNAL OF SPORT MANAGEMENT (2020)

Article Hospitality, Leisure, Sport & Tourism

An exploration of the distractions inherent to social media use among athletes

Michelle Hayes et al.

SPORT MANAGEMENT REVIEW (2020)

Article Hospitality, Leisure, Sport & Tourism

Exploring athlete brand image development on social media: the role of signalling through source credibility

Sangwon Na et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2020)

Article Hospitality, Leisure, Sport & Tourism

New Brands: Contextual Differences and Development of Brand Associations Over Time

Jason Daniels et al.

JOURNAL OF SPORT MANAGEMENT (2019)

Review Business

Creating Brand Meaning: A Review and Research Agenda

Rajeev Batra

JOURNAL OF CONSUMER PSYCHOLOGY (2019)

Article Hospitality, Leisure, Sport & Tourism

Do not bet on your favourite football team: the influence of fan identity-based biases and sport context knowledge on game prediction accuracy

Sangwon Na et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2019)

Article Hospitality, Leisure, Sport & Tourism

How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets

Mario Kaiser et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2019)

Article Hospitality, Leisure, Sport & Tourism

Sport fans' roles in value co-creation

Dimitrios Kolyperas et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2019)

Article Hospitality, Leisure, Sport & Tourism

When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity

Yonghwan Chang

JOURNAL OF SPORT MANAGEMENT (2018)

Article Hospitality, Leisure, Sport & Tourism

Sports fan experience: Electronic word-of-mouth in ephemeral social media

Lane T. Wakefield et al.

SPORT MANAGEMENT REVIEW (2018)

Article Hospitality, Leisure, Sport & Tourism

Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

Christos Anagnostopoulos et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2018)

Article Hospitality, Leisure, Sport & Tourism

Elite Female Athletes' Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis

Andrea N. Geurin

JOURNAL OF SPORT MANAGEMENT (2017)

Article Business

The impact of corporate social responsibility on brand equity: consumer responses to two types of fit

Francisco Guzman et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2017)

Article Hospitality, Leisure, Sport & Tourism

The Beckham effect: examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity

Stephen L. Shapiro et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2017)

Article Hospitality, Leisure, Sport & Tourism

'I was there from the start': The identity -maintenance strategies used by fans to combat the threat of losing

Jason P. Doyle et al.

SPORT MANAGEMENT REVIEW (2017)

Article Hospitality, Leisure, Sport & Tourism

Consumer Interest in Major League Baseball: An Analytical Modeling of Twitter

Nicholas M. Watanabe et al.

JOURNAL OF SPORT MANAGEMENT (2016)

Article Hospitality, Leisure, Sport & Tourism

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Thilo Kunkel et al.

JOURNAL OF SPORT MANAGEMENT (2016)

Article Hospitality, Leisure, Sport & Tourism

Sport Scandal and Sponsorship Decisions: Team Identification Matters

P. Monica Chien et al.

JOURNAL OF SPORT MANAGEMENT (2016)

Article Business

A consumer-perceived consumer-based brand equity scale

Sally Baalbaki et al.

JOURNAL OF BRAND MANAGEMENT (2016)

Article Hospitality, Leisure, Sport & Tourism

Communicating via photographs: A gendered analysis of Olympic athletes' visual self-presentation on Instagram

Andrea N. Geurin-Eagleman et al.

SPORT MANAGEMENT REVIEW (2016)

Article Hospitality, Leisure, Sport & Tourism

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

Jason P. Doyle et al.

SPORT MANAGEMENT REVIEW (2016)

Review Hospitality, Leisure, Sport & Tourism

Social Media Scholarship in Sport Management Research: A Critical Review

Gashaw Abeza et al.

JOURNAL OF SPORT MANAGEMENT (2015)

Article Business

'You'll never tweet alone': Managing sports brands through social media

Petros Parganas et al.

JOURNAL OF BRAND MANAGEMENT (2015)

Review Hospitality, Leisure, Sport & Tourism

Sport and social media research: A review

Kevin Filo et al.

SPORT MANAGEMENT REVIEW (2015)

Article Business

The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior

Jonathan Z. Berman et al.

JOURNAL OF MARKETING RESEARCH (2015)

Article Hospitality, Leisure, Sport & Tourism

Developing a Conceptual Understanding of Consumer-based League Brand Associations

Thilo Kunkel et al.

JOURNAL OF SPORT MANAGEMENT (2014)

Article Hospitality, Leisure, Sport & Tourism

Examining the Longitudinal Structure, Stability, and Dimensional Interrelationships of Team Identification

Daniel Lock et al.

JOURNAL OF SPORT MANAGEMENT (2014)

Article Hospitality, Leisure, Sport & Tourism

The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity

Jason P. Doyle et al.

SPORT MANAGEMENT REVIEW (2014)

Article Business

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

Magdalena Oeberseder et al.

JOURNAL OF BUSINESS ETHICS (2014)

Article Hospitality, Leisure, Sport & Tourism

Branding athletes: Exploration and conceptualization of athlete brand image

Akiko Arai et al.

SPORT MANAGEMENT REVIEW (2014)

Article Hospitality, Leisure, Sport & Tourism

The sport value framework - a new fundamental logic for analyses in sport management

Herbert Woratschek et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2014)

Article Hospitality, Leisure, Sport & Tourism

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams

Thilo Kunkel et al.

JOURNAL OF SPORT MANAGEMENT (2013)

Article Hospitality, Leisure, Sport & Tourism

Human Brands in Sport: Athlete Brand Personality and Identification

Brad D. Carlson et al.

JOURNAL OF SPORT MANAGEMENT (2013)

Article Hospitality, Leisure, Sport & Tourism

Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty

Jason P. Doyle et al.

SPORT MANAGEMENT REVIEW (2013)

Article Hospitality, Leisure, Sport & Tourism

The influence of professional athlete philanthropy on donation intentions

Minhong Kim et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2013)

Article Hospitality, Leisure, Sport & Tourism

Athlete brand image: scale development and model test

Akiko Arai et al.

EUROPEAN SPORT MANAGEMENT QUARTERLY (2013)

Article Hospitality, Leisure, Sport & Tourism

An Investigation Into Professional Athlete Philanthropy: Why Charity Is Part of the Game

Kathy Babiak et al.

JOURNAL OF SPORT MANAGEMENT (2012)

Article Hospitality, Leisure, Sport & Tourism

Exploring the Development of Team Identification

Daniel Lock et al.

JOURNAL OF SPORT MANAGEMENT (2012)

Article Business

Ethics of Celebrities and Their Increasing Influence in 21st Century Society

Chong Ju Choi et al.

JOURNAL OF BUSINESS ETHICS (2010)

Article Hospitality, Leisure, Sport & Tourism

The Meaning Behind Attachment: Exploring Camaraderie, Cause, and Competency at a Charity Sport Event

Kevin Filo et al.

JOURNAL OF SPORT MANAGEMENT (2009)

Article Business

Corporate social strategy in multinational enterprises: Antecedents and value creation

Bryan W. Husted et al.

JOURNAL OF BUSINESS ETHICS (2007)

Article Hospitality, Leisure, Sport & Tourism

Development of a scale to measure team brand associations in professional sport

SD Ross et al.

JOURNAL OF SPORT MANAGEMENT (2006)

Article Hospitality, Leisure, Sport & Tourism

Consumer loyalty: The meaning of attachment in the development of sport team allegiance

DC Funk et al.

JOURNAL OF SPORT MANAGEMENT (2006)