Journal
TELEVISION & NEW MEDIA
Volume 23, Issue 4, Pages 335-351Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/15274764211010943
Keywords
affordances; audience studies; experiences; online TV; streaming video; television
Categories
Funding
- Research Council of Norway [263076]
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This article examines the experiential affordances of watching online TV, highlighting the balance between personalized viewing and television viewing as a social activity. Self-scheduling viewing ties in with deliberate action, while programed paths replacing flow schedules restrict the agency of viewers.
This article investigates the experiential affordances of watching online TV as outcomes of the material underpinnings of online TV and the actions taken by viewers. Potential experiential changes derive from how online TV services can be considered libraries of content affording self-scheduling action possibilities. Such changes need to be situated in the slow-to-change conditions of television viewing. We draw on a qualitative study of how viewers respond to the action possibilities and constraints of online TV services. We argue that potentials for individualized viewing are counterbalanced by television viewing as a social activity. Next, self-scheduling ties in with viewing as a deliberate action, appropriated to create experiences where attentiveness is tailored to what is narratively required. Finally, flow schedules are replaced with programed paths constraining the agency of viewers.
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