Journal
ENVIRONMENTAL INNOVATION AND SOCIETAL TRANSITIONS
Volume 18, Issue -, Pages 41-61Publisher
ELSEVIER
DOI: 10.1016/j.eist.2015.07.010
Keywords
Sustainability; Sustainable consumption; Slow consumption; Product longevity; Frugal innovation
Categories
Funding
- EPSRC [EP/I033351/1] Funding Source: UKRI
- Engineering and Physical Sciences Research Council [EP/I033351/1] Funding Source: researchfish
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Business model innovation is an important lever for change to tackle pressing sustainability issues. In this paper, 'sufficiency' is proposed as a driver of business model innovation for sustainability. Sufficiency-driven business models seek to moderate overall resource consumption by curbing demand through education and consumer engagement, making products that last longer and avoiding built-in obsolescence, focusing on satisfying 'needs' rather than promoting 'wants' and fast-fashion, conscious sales and marketing techniques, new revenue models, or innovative technology solutions. This paper uses a case study approach to investigate how companies might use sufficiency as a driver for innovation and asserts that there can be a good business case for sufficiency. Business models of exemplar cases are analysed and insights are gained that will contribute to future research, policy makers and businesses interested in exploring sufficiency. (C) 2015 The Authors. Published by Elsevier B.V.
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