Journal
JOURNAL OF LAW MEDICINE & ETHICS
Volume 50, Issue 2, Pages 240-249Publisher
CAMBRIDGE UNIV PRESS
DOI: 10.1017/jme.2022.48
Keywords
Alcohol Marketing; Commercial Advertising; Law; Litigation; Industry
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The alcohol industry has significant freedom to market its products in most countries, but when government regulation is proposed or implemented, legal arguments are often used by the industry to challenge the regulation. Governments need to be aware of legal constraints and be prepared to defend their policies against industry legal challenges.
In most countries, the alcohol industry enjoys considerable freedom to market its products. Where government regulation is proposed or enacted, the alcohol industry has often deployed legal arguments and used legal forums to challenge regulation. Governments considering marketing regulation must be cognizant of relevant legal constraints and be prepared to defend their policies against industry legal challenges.
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