Consumer attitudes towards egg production systems and hen welfare across the world

Concurrent with the growth of the human population, global egg production has experienced exponential increase in the last 50 years. This exponential growth has been made possible through the refinement of intensive egg production systems, predominately, conventional cages. The significant amount of liberties conventional cages withhold from hens has also formed the basis of growing challenge to the industry in many countries, with some major regions such as the European Union making sweeping regulatory reform. These reforms were driven by well-organised animal advocacy groups, fuelled by aligning consumer attitudes and behaviours. In the absence of concerted hen welfare advocacy and cage-free movement in much of the rest of the world, it is difficult to know what consumer attitudes and knowledge may exist outside the European Union. This study aimed to contribute to this knowledge by surveying 4,292 members of the public at random across 14 geographically and culturally diverse countries (Australia, Bangladesh, Brazil, Chile, China, India, Malaysia, Nigeria, Pakistan, Philippines, Sudan, Thailand, UK and USA). The findings show that most participants across all countries eat eggs, most state that it matters to them that hens do not suffer in the process of producing the eggs they eat, and importantly, a majority of participants in most countries (except Nigeria) would prefer (to varying degrees) to purchase eggs from hens not kept in cages. Participant knowledge of the dominant system of egg production in their country varied greatly, with frequent uncertainty. This suggests a need for clarity and consistency in communication to consumers during campaigns, in order to mitigate confusion. Most importantly, although these similarities existed across the countries, important regional differences were also present. This underscores the importance of understanding animal and agricultural issues by geopolitical region, and of locally tailoring strategy. The findings of this research will be of strategic use to egg producers and animal welfare advocates alike in understanding and appropriately catering to consumers in the future.

Automated summary

Global egg production has seen exponential growth in the past 50 years along with the increase in human population. The intensive egg production systems, particularly conventional cages, have contributed to this growth. However, the limitations of conventional cages have led to challenges in many countries, with some regions like the European Union implementing regulatory reforms driven by animal advocacy groups and consumer attitudes. This study surveyed over 4,000 individuals from 14 countries to gain insight into consumer attitudes and knowledge regarding egg production and found that most participants across all countries eat eggs and care about hen welfare. Majority of participants, except in Nigeria, would prefer to purchase eggs from hens not kept in cages. However, there were regional differences in participant knowledge and preferences, emphasizing the need for tailored strategies in different geopolitical regions.