4.6 Article

Corporate social responsibility and strategic knowledge management as mediators between sustainable intangible capital and hotel performance

Journal

JOURNAL OF SUSTAINABLE TOURISM
Volume 31, Issue 4, Pages 908-930

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/09669582.2020.1811289

Keywords

Sustainable intangible capital; corporate social responsibility; strategic knowledge management; performance; hotel industry

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This study aims to analyze the relationship between sustainable intangible capital and performance, and explore the mediating role of corporate social responsibility and strategic knowledge management. The findings suggest that sustainable intangible capital does not directly influence hotel performance, but rather has a significant impact through the mediation of corporate social responsibility and strategic knowledge management.
Although in recent years intangible assets are considered a basic factor of production, it is necessary to show that their mere possession will not always guarantee superior performance. Accordingly, based on theresource-based viewof the firm and theintellectual capital-based view, this paper has a twofold purpose. First, it analyses the existing relationship between sustainable intangible capital and performance. Second, it analyses the role played by corporate social responsibility and strategic knowledge management as mediator capabilities in the relationship between sustainable intangible capital and performance. Three hypotheses are proposed and a quantitative methodology based on PLS on 120 Spanish hotels with three or more stars is used. The findings do not support the hypothesis that sustainable intangible capital directly influences hotel performance. However, the two mediating hypotheses are supported, showing that corporate social responsibility and strategic knowledge management act as mediators by creating the values, philosophy and necessary foundations for sustainable intangible capital to have a significant influence on hotel performance.

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