Journal
JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION
Volume 19, Issue 7, Pages 5099-5118Publisher
AMER INST MATHEMATICAL SCIENCES-AIMS
DOI: 10.3934/jimo.2022164
Keywords
Dynamic pricing; compensation pricing; remanufacturing; strategic consumption behavior; green segment
Ask authors/readers for more resources
This paper examines pricing strategies in a remanufacturing system, taking into account consumer preferences and behavior. The results show that manufacturers should consider consumer preferences and short-sightedness when choosing a pricing strategy.
Flourishing sales of new and remanufactured products have prompted firms to design different pricing strategies for strategic green consumer behavior. To this end, this paper studies a pricing strategy by developing a two-period game model in a remanufacturing system by considering the period and product discounts. Here, the manufacturer has two pricing strategies: dynamic pricing and compensation pricing. Unlike the extant literature on strategic consumers, this paper considers heterogeneous products existing in a remanufacturing system and focuses on how strategic/green consumption behavior affects the pricing strategy. The results through numerical studies indicate that when the consumers' preference for remanufactured products is high, or consumers are short-sighted, the manufacturers prefer a dynamic pricing strategy; in all other cases, a compensation pricing strategy is preferred. Conversely, a manufacturer looking to the long-term benefits favors a compensation pricing scenario. Overall, the green segment is beneficial to the manufacturer, especially when primary consumers show a high preference for remanufactured products.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available