4.7 Article

When nudges have societal-level impact

Journal

BEHAVIORAL AND BRAIN SCIENCES
Volume 46, Issue -, Pages -

Publisher

CAMBRIDGE UNIV PRESS
DOI: 10.1017/S0140525X23000961

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Individual-level research in behavioral science has the potential to create significant impact, leading to system-level changes. By utilizing defaults and other forms of choice architecture, it can not only influence individual behavior but also contribute to reducing inequities and reshaping public policy and social norms.
Individual-level research in behavioral science can have massive impact and create system-level changes, as several recent mandates and other policy actions have shown. Although not every nudge creates long-term behavior change, defaults and other forms of choice architecture can not only change individual behavior but also reduce inequities and lead to changes in public policy and norms.

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