Comparison of Climate Preferences for Domestic and International Beach Holidays: A Case Study of Canadian Travelers

Coastal tourism is the largest segment of global leisure tourism and it is firmly linked to the destination's natural resourceswith climatic resources chief among them. Through observations and survey responses of beach users, studies have evaluated climatic resources for coastal tourism by quantifying optimal and unacceptable conditions. However, these studies have not taken into consideration that different forms of holidays (e.g., daytrips, short trips, main annual holiday, once-in-a-lifetime trip) may have varying degrees of resilience to climatic conditions. This is the first study to explore whether ideal and unacceptable climatic conditions vary between domestic and international tourists. Using an in situ survey, Canadian beach users traveling domestically (n = 359) and internationally (n = 120) were examined. Key findings include statistically significant differences (p 0.05) between the two sample groups for every climate variable, with the international sample more resilient to a broader range of weather conditions, including a greater acceptance for warm temperatures, longer rainfall durations, higher wind speeds, and greater cloud cover. This study adds further insight into the complexities of evaluating climate for tourism, with implications for the demand response of tourists to climate change.