Journal
BEHAVIOR RESEARCH METHODS
Volume -, Issue -, Pages -Publisher
SPRINGER
DOI: 10.3758/s13428-023-02272-5
Keywords
Visual analogue scale; Item response theory
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This paper proposes a novel statistical approach, namely the beta copula model and the competing logit-normal model, for analyzing testlet-based visual analogue scale (VAS) data. The empirical data analysis demonstrates that the beta copula model has a superior fit, and the simulation studies show good parameter recovery.
A testlet-based visual analogue scale (VAS) is a doubly bounded scaling approach (e.g., from 0% to 100% or from 0 to 1) composed of multiple adjectives, nouns, or sentences (statements/items) within testlets for measuring individuals' attitudes, opinions, or career interests. While testlet-based VASs have many advantages over Likert scales, such as reducing response style effects, the development of proper statistical models for analyzing testlet-based VAS data lags behind. This paper proposes a novel beta copula model and a competing logit-normal model based on the item response theory framework, assessed by Bayesian parameter estimation, model comparison, and goodness-of-fit statistics. An empirical career interest dataset based on a testlet-based VAS design was analyzed using the proposed models. Simulation studies were conducted to assess the two models' parameter recovery. The results show that the beta copula model had superior fit in the empirical data analysis, and also exhibited good parameter recovery in the simulation studies, suggesting that it is a promising statistical approach to testlet-based doubly bounded responses.
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