Related references
Note: Only part of the references are listed.Should I be portrayed like this? An exploration of Indian women in television advertising
Madhusmita Das et al.
FEMINIST MEDIA STUDIES (2023)
Bollywood, Popular Visual Media, and Sexism in India: A Critical Glance Back
Sanchari Mukhopadhyay et al.
Journal of Psychosexual Health (2021)
Gender inequality as a social construction in India: A phenomenological enquiry
Nasrina Siddiqi
WOMENS STUDIES INTERNATIONAL FORUM (2021)
COLORISM AS MARRIAGE CAPITAL: Cross-Region Marriage Migration in India and Dark-Skinned Migrant Brides
Reena Kukreja
GENDER & SOCIETY (2021)
Adolescents' development of gender equity attitudes in India
Megan Landry et al.
INTERNATIONAL JOURNAL OF ADOLESCENCE AND YOUTH (2020)
Conspicuous Daughters: Exogamy, Marriage Expenditures, and Son Preference in India
Marie-Claire Robitaille
JOURNAL OF DEVELOPMENT STUDIES (2020)
Gender stereotypes in original digital video advertising
Maria Elena Aramendia-Muneta et al.
JOURNAL OF GENDER STUDIES (2020)
Revisiting the fairness paradigm in India Synthesis of literature and application of the self-concept theory
Varisha Rehman
SOCIETY AND BUSINESS REVIEW (2019)
Sanitation Interventions in India: Gender Myopia and Implications for Gender Equality
Suiith Koonan
INDIAN JOURNAL OF GENDER STUDIES (2019)
The transnational assemblage of Indian rape culture
Vrushali Patil et al.
ETHNIC AND RACIAL STUDIES (2018)
Annihilating or perpetuating the gender stereotype? An analysis of Indian television advertisements
Apoorva Bharadwaj et al.
DECISION (2017)
Nostalgic advertising in India: a content analysis of Indian TV advertisements
Ekta Srivastava et al.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (2017)
Gender-Role Portrayals in Television Advertising Across the Globe
Joerg Matthes et al.
SEX ROLES (2016)
English Vinglish' and Bollywood: what is new' about the new woman'?
Sushmita Chatterjee
GENDER PLACE AND CULTURE (2016)
Effects of masculinity-femininity on quality of work life Understanding the moderating roles of gender and social support
Sarlaksha Ganesh et al.
GENDER IN MANAGEMENT (2014)
Fashion globally A cross-cultural and generational examination
Jie Fowler et al.
QUALITATIVE MARKET RESEARCH (2014)
Content Analysis of Gender Roles in Media: Where Are We Now and Where Should We Go?
Rebecca L. Collins
SEX ROLES (2011)
Gender Role Portrayals in Indian Television Ads
Mallika Das
SEX ROLES (2011)
SHOPPING MALLS, CREDIT CARDS AND GLOBAL BRANDS: CONSUMER CULTURE AND LIFESTYLE OF INDIA'S NEW MIDDLE CLASS
Nita Mathur
SOUTH ASIA RESEARCH (2010)
The Hofstede model Applications to global branding and advertising strategy and research
Marieke de Mooij et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2010)
Audience Response to Gender Role Portrayals in Indian Advertisements
Ashish Kumar Dwivedy et al.
JOURNAL OF CREATIVE COMMUNICATIONS (2009)
Embodying modernity: reading narratives of Indian women's sexual autonomy and violation
Shari Daya
GENDER PLACE AND CULTURE (2009)
Yearning for lightness: Transnational circuits in the marketing and consumption of skin lighteners
Evelyn Nakano Glenn
GENDER & SOCIETY (2008)
Psychographic segmentation of Indian urban consumers
Rohit Vishal Kumar et al.
JOURNAL OF THE ASIA PACIFIC ECONOMY (2008)
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Kim-Shyan Fam et al.
QUALITATIVE MARKET RESEARCH (2006)
Global generations: social change in the twentieth century
J Edmunds et al.
BRITISH JOURNAL OF SOCIOLOGY (2005)
The study of gender in India - A partial review
B Purkayastha et al.
GENDER & SOCIETY (2003)
Paradoxes of globalization, liberalization, and gender equality - The worldviews of the lower middle class in West Bengal, India
R Ganguly-Scrase
GENDER & SOCIETY (2003)
Normative predictions of collectivist-individualist intentions and behaviour of Indians
JBP Sinha et al.
INTERNATIONAL JOURNAL OF PSYCHOLOGY (2002)
Adolescence, embodiment and gender identity in contemporary India: Elite women in a changing society
M Thapan
WOMENS STUDIES INTERNATIONAL FORUM (2001)
Men and women in Indian magazine advertisements: A preliminary report
M Das
SEX ROLES (2000)
Share Paper
