4.8 Article

Abstract cognitive maps of social network structure aid adaptive inference

Publisher

NATL ACAD SCIENCES
DOI: 10.1073/pnas.2310801120

Keywords

social networks; cognitive maps; abstraction; successor representation

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This article investigates the formation of social navigation and inferential cognitive maps, finding that people infer multistep relations by abstracting known relationships and utilize this mechanism to uncover complex social network structures and make adaptive inferences. This study is of significant importance in understanding social behavior and the role of cognitive maps in social inference.
Social navigation-such as anticipating where gossip may spread, or identifying which acquaintances can help land a job-relies on knowing how people are connected within their larger social communities. Problematically, for most social networks, the space of possible relationships is too vast to observe and memorize. Indeed, people's knowledge of these social relations is well known to be biased and error- prone. Here, we reveal that these biased representations reflect a fundamental computation that abstracts over individual relationships to enable principled inferences about unseen relationships. We propose a theory of network representation that explains how people learn inferential cognitive maps of social relations from direct observation, what kinds of knowledge structures emerge as a consequence, and why it can be beneficial to encode systematic biases into social cognitive maps. Leveraging simulations, laboratory experiments, and field data from a real -world network, we find that people abstract observations of direct relations (e.g., friends) into inferences of multistep relations (e.g., friends - of- friends).This multistep abstraction mechanism enables people to discover and represent complex social network structure, affording adaptive inferences across a variety of contexts, includ-ing friendship, trust, and advice- giving. Moreover, this multistep abstraction mechanism unifies a variety of otherwise puzzling empirical observations about social behavior. Our proposal generalizes the theory of cognitive maps to the fundamental computational problem of social inference, presenting a powerful framework for understanding the workings of a predictive mind operating within a complex social world.SignificanceSuccessful navigation through our social communities-from identifying which weak ties can help land a job to deciding whether a friend -of - a- friendcan be trusted-necessitates that people build cognitive maps of how individuals are connected within a social network. Because our observations of others' relationships are noisy and incomplete, people need to fill gaps in relational knowledge by inferring the existence of unknown and unobserved relationships. Here, we demonstrate that predictive inferences emerge from a simple cognitive mechanism that abstracts observations of known friendships to multistep relations (e.g., friends - of- friends).This mechanism can parsimoniously explain how people infer a variety of social behaviors, like trust and advice- seeking.

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