Providing micro and small retail enterprises with business intelligence tools: a case study in Peru

Business intelligence has been proven key in providing enterprises with tools to improve their performance. Peruvian micro and small retailers do not use information and communication technology allowing them to harness the benefits of using data-driven decision-making approaches in their daily operations and improve their competitiveness. This article reports on a research project supported by the Peruvian Ministry of Production, which included developing and validating a web-based business intelligence system for micro and small Peruvian retailers. The research work presents the insights gathered from the participants regarding the use of business intelligence tools to support their businesses' daily operations. The validation of the system was based on the Technology Acceptance Model. The results show the users' assessments of the system usability and ease-of-use, presenting their absolute and compared evaluation of the system modules and sub-modules. The experiments include the insights gathering of the presenters (people who led the validation sessions with the users) to include their perceptions about their interaction with the users. The outcomes analysis highlights the main benefits, challenges, limitations and future work in the research subject and considers the specific characteristics of the Peruvian micro and small enterprises.

Automated summary

This research project focuses on developing and validating a web-based business intelligence system for micro and small Peruvian retailers, in order to enhance their competitiveness. The results show the users' assessment of the system usability and its impact on their daily operations.