Exploring Ethical Listening Among Public Relations Professionals

This qualitative study explored how 54 U.S.-based public relations practitioners engaged in ethical listening. Findings of the study suggest that public relations professionals engage in ethical listening by drawing upon deontological concepts of dignity and respect, implementing care-centered concepts of empathy and inherent connection to others, modeling inclusivity and attentiveness to diverse perspectives, practicing accountability to ethical listening, and remaining humble. Models depicting organizational listening should consider inclusion of ethical values.

Automated summary

This qualitative study examines how public relations practitioners in the U.S. engage in ethical listening. The findings indicate that they utilize deontological concepts, care-centered approaches, inclusivity, accountability, and humility to practice ethical listening.