4.5 Article

Co-creation with service robots and employee wellbeing: a self-determination perspective

Journal

BEHAVIOUR & INFORMATION TECHNOLOGY
Volume -, Issue -, Pages -

Publisher

TAYLOR & FRANCIS LTD
DOI: 10.1080/0144929X.2023.2295032

Keywords

Service robots; human-robot co-creation; wellbeing; self-determination theory

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This study investigates the impact of co-creation with service robots on employee wellbeing based on self-determination theory. The results suggest that co-creation with service robots enhances employees' sense of autonomy and influences their wellbeing through the mediation of autonomy needs related to competence and relatedness.
Service robots have been widely utilised in service encounters to deliver human services. However, it is unclear whether co-creation with service robots increases or decreases employee wellbeing. Based on self-determination theory, this study aims to investigate the direct and indirect effects of co-creation with service robots on employee wellbeing. An online survey was used to collect data from 332 employees working in the hospitality and tourism industry in China who had co-created with service robots at work. The results indicate that co-creation with service robots has an important autonomy-enhancing effect on employees. Furthermore, the relationship between co-creation with service robots and employee wellbeing through the need for competence and the need for relatedness is also mediated by the need for autonomy. This study extends self-determination theory to the domain of service robots by showing that employees' basic psychological needs play an important role in shaping their wellbeing in the context of co-creation with service robots at work.

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