Journal
JOURNALISM & MASS COMMUNICATION QUARTERLY
Volume -, Issue -, Pages -Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/10776990231197685
Keywords
advertising; early scholars; advertising education; advertising textbooks; advertising theory; advertisig methodologies
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This article provides an overview of advertising studies in JMCQ over the past 100 years. It identifies four distinct eras with unique features. The article compares the advertising studies in JMCQ with recent journal overviews in Journal of Advertising and International Journal of Advertising.
This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.
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