4.2 Article

Media Effects Research in Journalism & Mass Communication Quarterly

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Publisher

SAGE PUBLICATIONS INC
DOI: 10.1177/10776990231203539

Keywords

media effects; news; attitudes; experiments; Journalism & Mass Communication Quarterly; JMCQ centennial

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This article analyzes media effects articles published in JMCQ from 1954 to 2020. While the focus is primarily on news, various other topics such as attitude change, media selection, and sharing of media content are also examined. The findings suggest a mix of traditional and broader conceptualizations of media effects research, highlighting the active role individuals play in selecting, processing, evaluating, and even creating media content.
This article presents an analysis of media effects articles published in JMCQ from 1954 to 2020. Although the primary focus of our sample of articles focused on news, a wealth of additional topics were also examined, including attitude change, media selection, and sharing of media content. While some of this body of scholarship reflects more traditional conceptualizations of media effects research, others point to a broader conceptualization that reflects individuals as active in their selection, processing, evaluation, and even creation of media content.

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