4.2 Article

'Enter the Brocktagon': authenticity, artifice & the creation of the hybridised combat sports star

Related references

Note: Only part of the references are listed.
Article Business

Promoting authenticity through celebrity brands

Amanda Kennedy et al.

Summary: This research demonstrates that consumers have heightened attitudes and intentions towards celebrity brands compared to endorsements. The study provides evidence that authenticity explains the effects observed in Study 1. However, celebrity investment is identified as a boundary condition demonstrating that knowledge of low investment results in a celebrity being viewed as inauthentic.

EUROPEAN JOURNAL OF MARKETING (2021)

Article Film, Radio, Television

Hollywood Hulk Hogan: Stardom, Synergy, and Field Migration

Holly Chard et al.

JCMS-JOURNAL OF CINEMA AND MEDIA STUDIES (2019)

Article Business

Being True to Oneself: Investigating Celebrity Brand Authenticity

Jasmina Ilicic et al.

PSYCHOLOGY & MARKETING (2016)

Article Humanities, Multidisciplinary

Can You Handle My Truth?: Authenticity and the Celebrity Star Image

Erin Meyers

JOURNAL OF POPULAR CULTURE (2009)