4.2 Article

Evolutions in hegemonic discourses of climate change: An ecomodern enactment of implicatory denial

Journal

DISCOURSE & SOCIETY
Volume -, Issue -, Pages -

Publisher

SAGE PUBLICATIONS LTD
DOI: 10.1177/09579265231211487

Keywords

Climate activism; climate change denial; climate communication; climate rhetoric; critical discourse studies; hegemonic discourse

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The article analyzes public media talk on climate denial discourse and examines how speakers employ different discourses to justify delaying immediate action on climate change. The analysis indicates an evolving public discussion, where explicit denial of climate science is seen as an extreme view, and a more mainstream discourse, known as ecomodern discourse, aligns with climate science but delays necessary action by using fear scenarios to oppose disruption of the status quo and relying on technology to solve climate change.
We analyze public media talk that illustrate Norgaard's spectrum of climate denial discourse. While these are theorized by Norgaard, our analysis of specific instances of media talk examines how speakers enact this spectrum of discourses to justify delay of immediate action on climate change. The analysis suggests there is an evolving public talk on climate where overt denial of climate science is increasingly seen at the political extreme and the more mainstream discourse, described here as an ecomodern discourse, appears aligned with climate science but delays the necessary immediate action to address climate change by among other things using fearful scenarios to argue against disrupting the status quo and appealing to technology to solve climate change.

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