Journal
JOURNAL OF CLEANER PRODUCTION
Volume 434, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jclepro.2023.139880
Keywords
SWC; Farmer adoption; Social interaction; Information acquisition; Internet use
Ask authors/readers for more resources
This study uses survey data from the Loess Plateau in China to evaluate the impact of social interaction on the adoption of soil and water conservation (SWC) technology by farmers. The study finds that social interaction increases the likelihood of farmers adopting SWC, and internet use moderates this effect. The positive impact of social interaction on SWC adoption is more pronounced for farmers in larger villages and those who join cooperative societies.
The adoption of soil and water conservation (SWC) technology is a key strategy for reducing global land degradation and improving agricultural productivity. This study uses survey data from households in the Loess Plateau in 2017 to evaluate the impact of social interaction on the decision-making process of SWC adoption by farmers. It measures the mediating effect of information acquisition and the moderating effect of internet use and deploys the probit model, general decomposition (KHB) model, and moderated effect model for analysis. The study found that the level of SWC adoption by farmers in the Loess Plateau of China remains relatively low, with only 57.3% of farmers adopting SWC, whereas social interaction increases the possibility of farmers adopting SWC by 10.0%. Accordingly, the paper argues that social interaction can encourage farmers to adopt SWC by improving their ability to acquire information, while internet use can positively moderate the impact of social interaction on farmers' adoption of SWC. Furthermore, the study found the positive impact of social interaction on SWC adoption is more pronounced for farmers in larger villages and those who join cooperative societies. Therefore, the research results provide a new perspective for promoting SWC in China, emphasizing the importance of enhancing social interaction improving farmers' ability to acquire information, and accelerating internet use.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available