4.4 Article

Are video streaming services offering incomplete entertainment?

Journal

MEDIA CULTURE & SOCIETY
Volume -, Issue -, Pages -

Publisher

SAGE PUBLICATIONS LTD
DOI: 10.1177/01634437231216443

Keywords

communication sociology; enjoyment; entertainment; fun; incomplete entertainment; video streaming service; viewing experience

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This article examines the changing possibilities of media entertainment, focusing on the elements of enjoyment and fun in the increasingly individualized viewing experience. It argues that video streaming services, which prioritize enjoyment but exclude fun, fail to provide a complete entertainment environment. The concept of "incomplete entertainment" is introduced to describe the viewing experience characterized by isolation and the absence of social interaction.
In this article, in which I focus on the changing possibilities of media entertainment, I examine the increasingly individualized viewing experience through the elements of enjoyment and fun. I argue that video streaming services, born out of the collapse of the public space concept and presented as an industrial option, focus on providing enjoyment, exclude fun, and fail to provide a complete entertainment environment. I coin the term incomplete entertainment to describe the viewing experience that takes place in this medium, characterized by isolation, and the absence of social interaction.

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