Corporate football: capitalism has finally arrived in Brazilian football

The article discusses the recent economic-political transformations in the organization of football over the last 20 or 30 years: the former non-profit sports clubs have been transformed into profit-oriented companies, commanded by mediatic-financial capital. The article suggests a theoretical approach relating the category spectacle in Debord's terms to categories of the Political Economy of Information and Communication. It concludes by considering football today as an industry that still mobilizes the emotions of millions of people but needs to be understood and regulated as it has become an important economic sector in the process of capital accumulation.

Automated summary

The article discusses the economic-political transformations in the organization of football in the past 20 to 30 years, where non-profit sports clubs have now become profit-oriented companies under the control of mediatic-financial capital. The article suggests a theoretical approach that combines Debord's concept of spectacle with categories from the Political Economy of Information and Communication. It concludes by emphasizing that while football still evokes emotions for millions of people, it should be understood and regulated as an important economic sector in the capital accumulation process.