Progress on image analytics: Implications for tourism and hospitality research

Despite the increased recognition of the importance of images as a rich data source, the full potential of images to advance tourism and hospitality knowledge, both conceptually and theoretically, has yet to be fully tapped. This study provides a critical review of image analytics, examining its broad implications for tourism and hospitality research. This paper offers the progress of image definitions, features and related theories, as well as presents a methodological framework for conducting image-related studies, complementing the dominant textual analysis used in tourism and hospitality research. The paper makes contributions to the tourism methodological literature by developing a point of reference for the application of image analytics in tourism and hospitality studies.

Automated summary

This study critically reviews image analytics and investigates its broad implications for tourism and hospitality research. It presents a methodological framework for conducting image-related studies, complementing the dominant textual analysis used in this field.