Journal
ENERGY EFFICIENCY
Volume 10, Issue 3, Pages 549-561Publisher
SPRINGER
DOI: 10.1007/s12053-016-9472-5
Keywords
Energy-saving behaviour; Self-determined motivation; Theory of planned action; Household energy consumption; Hong Kong
Funding
- Dean's Research Grant of FLASS, EdUHK
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Promoting pro-environmental behaviour among individuals could help to mitigate climate change. In this research, we tested the effect of self-determined motivation on pro-environmental behaviours related to household energy consumption. A questionnaire survey was conducted in Hong Kong (n = 1004) to examine the importance of self-determined motivation on pro-environmental behaviours that promote climate change mitigation. Our results indicated that incorporating self-determined motivation into a model of goal-directed behaviour (MGB) improved its predictive power and that both the intrinsic and extrinsic motivations of an individual were important predictors of pro-environmental energy consumption behaviour. The empirical results suggest measures that can be used by the government to motivate residents' pro-environmental energy consumption behaviours and to achieve the goal of reducing greenhouse gas emissions for a metropolitan area in southern China.
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