Journal
TRENDS IN COGNITIVE SCIENCES
Volume 20, Issue 5, Pages 362-374Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tics.2016.03.003
Keywords
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Funding
- National Science Foundation [NSF-BCS-1423708]
- Direct For Social, Behav & Economic Scie
- Division Of Behavioral and Cognitive Sci [1423708] Funding Source: National Science Foundation
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Recent research suggests that visual perception of social categories is shaped not only by facial features but also by higher-order social cognitive processes (e.g., stereotypes, attitudes, goals). Building on neural computational models of social perception, we outline a perspective of how multiple bottom-up visual cues are flexibly integrated with a range of top-down processes to form perceptions, and we identify a set of key brain regions involved. During this integration, 'hidden' social category activations are often triggered which temporarily impact perception without manifesting in explicit perceptual judgments. Importantly, these hidden impacts and other aspects of the perceptual process predict downstream social consequences - from politicians' electoral success to several evaluative biases - independently of the outcomes of that process.
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