Emotions as the Enforcers of Norms

Personal and social norms are well-established predictors of proenvironmental behavior, and past research often discusses the motivational properties of different norms. However, less research has examined how individuals feel after conforming to, or deviating from, a norm. We suggest that emotions may function as norm enforcement tools that reward conformity and punish deviance. As a starting point, we outline the emotions that individuals may experience when conforming to, or deviating from, different norms (i.e., personal norms, descriptive social norms, injunctive social norms), and how these emotions can influence proenvironmental behavior. More research is needed to clarify how emotions facilitate, and possibly mediate, the influence of norms on proenvironmental behavior.

Automated summary

Personal and social norms have a significant impact on proenvironmental behavior, and their motivational properties have been widely discussed in previous research. However, less attention has been paid to the emotional experiences individuals have after conforming to or deviating from norms. This study suggests that emotions can serve as norm enforcement tools, rewarding conformity and punishing deviance. Future research is necessary to clarify how emotions facilitate and mediate the influence of norms on proenvironmental behavior.