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Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (Stackelberg Supply Chain for B2B)

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING (2023)

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Examining B2B channel decision-making within differential quality-level zone: a supply chain design using a non-cooperative strategic game theoretic approach (Stackelberg Supply Chain for B2B)

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